Sunday, February 10, 2008

WWF Smackdown - Navel vs. Blood

We ran out of time during our small group review. I'm posting my content drafts here. Please feel free to comment on them. Thanks for any suggestions you can provide!

I chose to compare/contrast the navel orange with/to the blood orange. My originals weighed in around 230 words so I reworked them a bit. Without the consumer info at the bottom, they're around 195.

Washington Navel Orange
Why does this orange have a belly button? After peeling one of these sweet, seedless oranges, have you sat staring at the mini-segments wondering, “Am I supposed to eat them?”

The unique appearance stems from an underdeveloped conjoined twin, a mutation existing since the mid-1800s. The mutation does not outshine the simple truth about this fruit: cold or room temperature, sliced or peeled, solo or paired with chocolate yogurt, this peel-and-eat, travels-well fruit is the best orange to eat fresh.

Navel oranges aren’t the only in the orange family whose name calls to mind the human body. Another orange from the sweet orange variety is the blood orange, so named for its blood-red flesh. With the same peel and eat allure, the blood orange is known for its sweet taste. Some people may pause at the names, then the appearance, but all would do well to grab either for a refreshing, citrus taste packed with Vitamin C.

With a similar growing season (late fall through early spring), the navel and blood oranges are interchangeable in recipes calling for orange rind, flesh, or slices for garnishes. Experiment with throwing a medley of both in a salad with vinaigrette.

How to Select: As with other oranges, a good navel orange should feel heavy for its size. The rind should be shiny. Avoid oranges that feel puffy.
Price: $1/each
Health Benefits: Vitamin C


Blood Orange
As one of the most popular table fruits in Italy, the blood orange has a sweet, deep orange flavor with hints of raspberry.

A member of the sweet orange family, the red flesh sets the blood orange apart from other oranges, in more than one way. Oranges are known for their vitamin c content and a navel orange is a quick way to get your daily dose. If it’s antioxidants you want and the highest vitamin c content or all oranges, put down the navel and pick up the blood orange.

The combination of the sweet and colorful flesh makes for a more versatile ingredient in recipes. While the navel is restricted to garnishes, zesting, and flavorful accompaniments, the blood orange is out adding visual appeal and stronger flavors to a wider variety of dishes and drinks. Unlike the navel orange’s juice, which must be used quickly before it turns bitter, juice from a blood orange can be used in cocktails or enjoyed alone. Go for a new taste experience by adding it to chutneys or on roasted meats. Find simple ways to enhance the visual appeal of salads and drinks. Let its taste and color inspire you. Enjoy it as a stand-alone snack for a more interesting flavor profile than the common navel orange.

How to Select: As with other oranges, a good navel orange should feel heavy for its size. The rind should be shiny. Avoid oranges that feel puffy.
Price: $1.69/each
Health Benefits: Antioxidants, Vitamin C

2 comments:

eyerebecca said...

Stacey, I really think you did a great job editing your original copy. I noticed you cut a lot of repetitive words, truncated longer sentences, and took out some "fluff".

I like your call-out points (season, how to select, etc). I am a fan of lists, and your call-out points provide an "at-a-glance" option for the hurried shopper.

You engage the reader immediately by posing questions and using "you". I also like this because I think it pulls the reader in. (We all love the attention!)

The overall tone of your writing is casual and friendly. Like a friend telling you about oranges in a non-stuffy way.

The Blood Orange piece is taking the fear out of these weird offshoots of the familiar. (I might actually try one now!)

When reading your copy, did encounter a few minor "hiccups". Probably a simple re-wording or re-ordering of words may do:

In your Washington Navel Orange copy, third paragraph:

"Navel oranges aren't the only in the orange family whose name calls to mind the human body."

Not sure what it is, but that sentence sounds a little weird to me.

Hope that helps! So far, it's looking like you're getting much closer.

Edgar said...

Stacey, because we did not have time to address your work in the group, I am responding to it on your blog as I would have in the group.

1. You help make the Blood Orange friendlier by the information about the palate, taste of raspberry and about health, antioxidants.

2. Although, you spook on one fruit oranges, you satisfied the assignment by choosing one common and one exotic fruit.

3. I was shown a printout of your work but there were only boxes where your fruit would have appeared, so I am not able to address question three or five on the design although your blog dripping blood orange is a fascinating picture.

4. Your choice of words brought me closer to this eatable item called a blood orange. “known for its sweet taste. Some people may pause at the name but all would do well to grab for a refreshing citrus taste packed with Vitamin C”.